Öffentliche Ankündigungen » When you believe you have uncovered

A Google Bomb takes advantage of the fact that Google uses Back Links as a Key Part of their Page rank Algorithm. If you want the number one ranking for a Keyword like "Google" all you need to do is get enough web pages to link to your page with the Anchor Text "Google" and you will rank #1 for Google (even if the word Google appears no where on your site.)


To see a Google Bomb in action go to Google and type in Failure and hit enter. The Very first search result will be 'Biography of President George W. Bush' Yet the word Failure appears no where on the Page. The reason for this is Google Bombing. A Group of People got together and created web pages with links to The Presidents Biography with Anchor text Failure.


Using the same technique you can Dominate any Keyword you want.A simple way to do this would be to post comments to blogs linking back to a web page of your choice using the anchor text of your Choice Cheap NFL Jerseys Free Shipping ,


The Downside of this method is that it could be very time consuming Posting Comments to blogs and then Pinging those Blogs. The Next problem of course is as the Blog Posts get archived and Roll off the page you loose the effectiveness of the Google Bomb.


All hope is not lost. What if you could automate the process using the power of simple to use Software then you could literally post to Thousands of Blogs Daily and create and Maintain a Top Position in Google for any Keyword you want.


Salespeople know that they're supposed to sell to the customer's needs. Here is the classic?and tragically wrong?way they usually learn to do it: Uncover the first need. Begin a product presentation, covering features and benefits, and then attempt to uncover another need and then give more product talk Cheap NFL Jerseys From China , etc.


Research shows that presentations like this are 25 percent less effective than those in which a thorough needs assessment is followed by a summary of all of the customer's needs. You will be far more successful if you begin by uncovering and agreeing on at least three relevant needs that the customer perceives as important. Only then should you begin a product presentation tailored to address those needs.


Never present your product until you have agreed on at least three important and relevant needs.


Here's how to do that:


? Ask questions designed to draw out the customer's needs'specifically, problems or opportunities that can be best addressed by the unique capabilities of your company or your products.


? Take notes while the customer talks. This shows that you're a good listener and that you actually care.


? Summarize and reach agreement on needs. When you believe you have uncovered at least three strong and relevant needs, summarize them and check your understanding with the customer. In this way Cheap NFL Jerseys China , you reach agreement on the customer's needs. Use this format to gain agreement:


?As I understand it, you are looking for a way to ?_____, ______ Cheap NFL Jerseys , and ______. Is that correct? If the customer says no, ask more questions and do more listening. Only after the customer agrees that you correctly understand those three important needs should you begin to present the capabilities of your company and your product. You are now prepared to make that presentation in a far more powerful way by focusing directly on issues the customer already has agreed upon as vital problems or opportunities.


In The Field:


Financial consultant Brad Martin describes his experience with the Action Selling approach to needs identification as a revelation and a radical departure from the way he was originally trained.


Martin works for a large financial services company. Like many salespeople, he was taught to respond to each customer need as quickly as he was able to uncover it. So he would spot a need Cheap Jerseys Wholesale , present a product feature and benefit to address it, and then fish for another need. ?That worked all right,? Martin said Cheap Throwback Jerseys , ?but sometimes I ran into trouble by presenting capabilities that didn't quite match the prospect's needs when they were considered as a whole. This meant I later had to deal with many more objections than necessary.?


The problem is that customer needs do not exist individually, in a vacuum. They are interrelated.